In a push to increase sales and drive traffic on websites, your company may turn to display advertising campaigns looking for a way to increase sales. Display advertising can be an effective way to generate leads as long as you follow a process for developing campaigns that produce high-performance results. This is where most companies struggle with trying to create their own campaigns. Fortunately, you can see substantial improvement in your results by making several basic changes to your campaign development strategy. Here is a guide to creating better display advertising campaigns.
Research Before You Start
Perhaps the biggest problem that companies face is that they do not understand many of the concepts that they need to work with to be effective at developing display ad campaigns. This leaves people guessing at what to do and how to do it, making it nearly impossible to put everything together effectively. This rarely leads to effective display ad campaigns.
Before you take any action on your project, stop and do your research. There are many things that you need to know to be able to target your campaigns effectively. For example, advertising campaigns are only effective when you can target specific groups since every group responds to ads differently. Start by identifying your target audience for each ad and research accordingly. You want to be able to know everything about your target audience before you begin to build ads for them. That way, you can try to maximize the returns on your ads based on who sees them.
Going into the design and development processes for your ads, you should have very few unanswered questions about who you are designing for and how to design a specific ad. If you still have questions, look for answers so that your progress will not be interrupted while you are working.
Plan for High ROI
In performance monitoring, there is a metric called ROI. ROI stands for return on investment and is a measure of how much you earn on an asset compared to how much it cost you to make and use that asset. Essentially, it lets you see if an asset was worth the cost of creating it. While ROI is measured during and after an asset is used, you can plan for it before you create the asset. In fact, this is exactly what you should do and many companies do not think about it.
Ideally, you want an asset to generate far more than it costs to make and manage. There are several ways that you can go about this. Either reduce the cost of production or increase the value of the asset. Many companies use a combination of both methods, which is a good idea. To that end, invest enough into your display ad campaigns to make them valuable to customers and effective at generating leads. Do not overspend on the ad campaign though, as you may not be able to recover the costs if you spend too much.
One of the best things that you can do is to look for areas in which you can make ads more valuable without increasing the price. The more value you can get out of ads, the higher the ROI. How you use the ads is just as important as how they are made. A great ad used in the wrong way can greatly change how effective it is. Plan your campaigns with ROI in mind at every step so that you can make sure that you can get the most out of your individual ads.
Refine the CTA
Every ad is, in itself, a call to action, better known as a CTA. Your ad should provide some method of telling the customer how to take action. It can be a button in the ad, the ad could be a button itself, or it can tell people how to take action. If an ad does not convert well, it may be because the CTA is not effective enough. Refine your CTA until it is more effective. You want it to be easy to use and a well-integrated part of the ad that functions smoothly.
Better Tools and Build Better Ads
Choosing the right tools can make it easier to build better ads. Ad2Cart gives you access to the best technologies and systems that you need to build ads that can convert with a high ROI and low investment. Check out Ad2Cart to see how we can help you get the most out of your ads.