To achieve high rates of eCommerce conversions, it’s critical to create a professional looking eCommerce banner ad that engages with potential customers so that they want to find out more about your company. Coming up with an original and interesting eCommerce banner can be difficult, as you may not know where to start especially if you don’t have a graphic designer as a part of your team. In this article, learn some of the strategies that you can use to create an effective eCommerce banner that converts.
Use an eCommerce Template
The easiest way to create a great eCommerce banner is to use a template. It has already been professionally designed by a graphic designer, so you can feel confident that you have a banner layout that other companies already use. If you need to quickly create an eCommerce banner ad or if it’s your first one and you don’t want to invest in working with a graphic designer, it is an excellent option to get started. The sooner that you start your digital marketing campaigns and initiatives, the sooner that you can expect to see some results.
Look Through Existing eCommerce Banner Images
To get inspired to create your next eCommerce banner, look through images of existing eCommerce banners to get inspired. You can look at banners on other sites, including places where companies in your industry advertise and at the banner ads your competitors make. The more eCommerce banners you see, the more ideas that you can get about what’s possible and what kinds of messaging catches your eye.
It can be impossible to really know how well any digital ad works without tracking it. If you see a particularly interesting ad design or messaging, it is worth trying to see how a similar approach might work for one of your company’s ads and seeing how it works. However, just because one way seems to work well for a competitor, there is no real way to know how it actually performs without seeing the data.
Make Intentional Design Choices with Proper Design
When it comes to designing your ad, everything should be intentional, from the text and images you use to what you opt to omit. You can create an ad to match your eCommerce theme or one that fits in with your company’s branding. Since you have complete control over what you include in your banner ad, you maintain that control over its performance. Strive to keep your banner ads clean, easy to read, and simple. An overcrowded ad that’s difficult to read won’t do as well as a well-thought-out banner with a clear call to action.
Find the Right Copy
You don’t have a lot of space for written text in an online banner ad. You will need to be extremely selective in the words that you choose to use on your ad, from any copy to what the CTA is on the button you expect visitors to click on to visit the next page. In some cases, you may only have a dozen words to use. Working with a copywriter can help you to make the most of the words that you do have access to. You can say a lot to potential leads even if you have relatively few words to work with. You just need to make sure that they are the right, most effective words. You can maximize what you say by only using the words that you need.
Test, Track, and Measure
By testing, tracking, and measuring eCommerce banners, you can try new tactics and see how well each one works. This enables you to have more leverage to experiment with interesting ideas. The fact is that you don’t know what will work the best but you can feel inspired knowing that you can try out other things and simply discontinue them if they’re not effective.
eCommerce banners can be an important way of driving more traffic to your eCommerce site. The ads can be placed in a wide range of sites that are relevant to your target audience. AD2Cart can help you make banners for your eCommerce site.
