Selling ad space on your website or blog can be an effective way of monetizing them. There is a process to follow for this that begins with creating a landing page. A landing page is the first step in your sales funnel and explains everything about the value and design of your banner advertising service. That landing page is crucial to a successful sale, and it is worth the time and effort to make sure that you build it the right way. In this article, we discuss how to create landing pages for banner ad campaigns.
Begin With a Written Plan
Creating landing pages can be a daunting process if you jump straight into it. You are bound to make a lot of mistakes if you do, so begin with a written plan. Writing it all down will help you identify possible errors and keep everything moving in the right direction.
Your written plan should outline the important facts about your banner ad sales that customers need to know. These include:
- The goal for the CTA (what you want people to do)
- A description of the target audience (who are you selling to/ who is the product made for)
- A description of your sales funnel
- How to buy
- Social proof
- The product’s value proposition
Having all of this information in one place can help you efficiently plan out your sales process, as well as keep you from creating parts of that process that don’t line up with the others. It is common for business owners that are new at this process to make similar mistakes, and they could derail your sales process entirely. Use your written plan to guide the entire development process and avoid some of the more common issues.
Create a Simple Design
Simple landing pages are the best landing pages. This is because you don’t want to overload your viewers with too much unnecessary information. It also makes it easier for them to navigate. Create one visually and contextually simple page with a clear path from start to finish. Keeping the landing page focused will increase the chances of users checking out all of the information that is important and making a decision about what to do next without running into any problems.
Include Engagement Boosters
There are several design elements that you can include to improve conversions and successful sales. The easiest one to add is white space (open space on the page). Increasing the amount of white space that you use relative to the rest of the content makes it feel less cluttered and overwhelming to read. It also helps you create a clear path to the end where the CTA is.
Videos and pictures significantly raise conversion rates. However, this is only effective if they relate to your product or service. People want to see how your product works, how other people use it, and see it functioning in the real world. It removes questions about how the product would work and lets potential customers judge the product from a more relatable perspective.
Make the CTA Clear
Your Call-to-Action (CTA) is the final part of your landing page and is also the most important. It is the step where customers take action and do what it is that you want them to do. Take the time that you need to make sure that the CTA is well-designed and functional. Any problems here and the customer will likely leave the page without taking action.
Your CTA should be short and clear. It should be very obvious what you want customers to do and what that action will lead to. Furthermore, you need to ask them to do what it is that you want them to do. If you just have a form there to fill out, customers won’t assume that you want them to fill it. Explicitly ask for the action that you want.
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