Linkedin ads can be effective at attracting new customers and clients, as well as business partners for your next venture. However, it can be difficult to get the attention of the right groups of people on the first try. More than anywhere else, Linkedin is the right place for an effective retargeting campaign if you want to get the most out of your advertising. In this article, we discuss how to develop the best Linkedin ads retargeting campaign for your needs.
Identify Your Core Target Audience
The first step is to identify the most important people for you to get your ads in front of. Your company will likely have a larger target audience that you can focus on, but you want to spend a moment thinking about who is by far the most important target. This is the group that you want to focus your retargeting process on the most. It is also the group that is most likely to convert if consistently targeted, making it your best chance at making your ads successful.
Use the LinkedIn Tag
Ads that you want to retarget must have the LinkedIn Tag inserted in it. The LinkedIn Tag is a piece of code that lets LinkedIn know that you want to reuse an ad to target the same group again. Most social media ads that are used for retargeting on other platforms follow the same process, and LinkedIn makes it easy to do.
Before you make an ad retargetable, do a thorough analysis to see if it can be effective. Not every ad should be used in a retargeting campaign, only the ads that can be effective and serve a specific purpose. This will keep you from serving too many ads and ads that do not have a good chance of working.
Define the Matched Audience
Once you have ads to retarget, you have to define the group to target. In LinkedIn, this is called the matched audience. You can set the matched audience in the campaign manager dashboard. Think carefully about the people that you want to retarget. They should be closely connected with the ads that you set to retarget. You can also set those targets by the method that each person used to interact with your content.
Create and Launch a Campaign
When you have the retargeting ads set and you have a matched audience for your campaign, you can combine the two and launch a campaign. You can do this the same way that you launch a campaign from the management window. However, you set the target audience as the matched audience that you already created.
When building your campaign, think about what would work best for potential customers. They have already interacted with your ads before unsuccessfully. Look for ways that you can fix the problems that stopped them from following through the first time.
Work with a Partner
If you are trying to resolve problems with your ads that stopped people from following through before, work with an online advertisement maker like AD2Cart. It is an ad template maker that can help you develop social media ads that convert successfully and work well for retargeting.