The key to successfully running your business online is increasing your eCommerce conversions. There are many factors that go into a successful sale, but they all begin with effective advertising. Reaching an audience, finding potential customers, and guiding them into the sales process ensures that your company has a steady flow of potential sales.
Many companies do this with display ads. Well placed and developed online advertisements are effective at starting sales funnels. In this article, we discuss how to Supercharge your eCommerce with display ads.
Use Pictures and Video
One way to instantly increase the performance of your banner ads and other display ads is to use pictures and video. Research suggests that seeing real images of products or services increases conversion rates for ads. This is likely because your potential customers want to see what you have to offer in the real world rather than seeing an artful rendition of it. When possible, use pictures and videos to illustrate key details about your products.
There is one stipulation to this rule though. You have to show pictures or video that relates directly to your product. For example, using pictures of users interacting with your product can be effective. If customers cannot see the relationship between your product and the pictures, then it will have little effect on the conversion rate.
Provide Value in Your Ads
One reason why people ignore your display ads banner or other types of ads is that they don’t see any inherent value in your ads. In most cases, this is true, your customers do not get any value directly from your ads. You can fix this by creating some type of value proposition. Many companies do this by offering discounts, sales, and deals specifically for anyone that starts to shop with the company through the ad.
It is important that create a value proposition that is unique to that ad. If you offer the same value through other means, then that ad looks less appealing. Make the offer exclusive and putting a time limit on how long it is available can help drive traffic to your website.
Implement a Retargeting Strategy
In many cases, you get one chance to make an impression on a potential customer. While it is still important to try to get that customer to convert on the first try, there is a way that you can increase your number of chances. Retargeting lets you focus on customers that displayed some type of interest in your offering. It targets those potential customers based on what they have searched for online already. Essentially, the ad shows viewers things that they may still be looking for, keeping your items in contention while the customer is still trying to make a decision. Retargeting is among the most effective ways to get customers to reengage with your offerings, which raises the chances of a sale.
Consistently Test and Reine Your Ads
No matter how many ads you make or how you make them, there is always room for improvement. You can make those improvements by having a plan to test different features in your ads. Doing this lets you see what works and what does not work so that you can build ads that are highly successful at converting leads into customers.
The testing process is very simple. All you have to do is make one version of your ad, place it, and monitor its performance for a set amount of time. Then, repeat the process after you change one aspect of the ad’s design. This will show you how that single change led to a change in conversion rates. There are also programs that can automate this process for you to help you make the best ads possible. While you can do this process on your own, having help from a testing program can make it much easier.
Develop Your Display Ads with Ad2Cart
Developing ads on your own can be difficult and time-consuming if you do not have a graphic design background. However, you can get help from Ad2Cart, which is an online ad maker that gives you access to some of the best ad development tools. Try Ad2Cart to see how easy it can be to make high-quality display ads.